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Meet Our Chief Wellness Officer: Karena Dawn

Mar 17, 2021 by Allie Baker
Karena Dawn

We’d love you to meet a special member of our team, our Chief Wellness Officer Karena Dawn. Karena is a trainer, wellness entrepreneur, meditation teacher, New York Times bestselling author, and a passionate mental health advocate. As the co-founder of the fitness and lifestyle brand Tone It Up, she leads a community of millions of women and helps them live their healthiest, happiest, most confident lives.

Karena has used CBD as part of her self-care routine for years, and she has known the Pickett family for more than a decade. When we began discussing our ALTWELL mission with Karena, we knew it was a natural fit to partner together. We both share the same passion and purpose — to help people care for their body, mind, and spirit and live their healthiest life naturally.

"Mental wellness is very near and dear to me and I'm excited to partner with ALTWELL.  I've known the Pickett family for over 13 years, and once I learned they wanted to bring premium-CBD products to consumers I was on board,” Karena says. "I strongly support their female-led mission to help promote comfort and calm, especially in times like these where we all are experiencing higher stress and anxiety." 

Karena turns to ALTWELL to bring calm, balance, and peace into her own life — especially this year as she’s busier than ever leading a company remotely and finalizing her first memoir. She even brought ALTWELL on the road as she traveled across the country in an RV!

She shares some of her favorite ALTWELL products and why she loves them:

PMS KIT
“I may be biased with this one, but it’s definitely one of my faves! I actually teamed up with ALTWELL to create this kit, specifically designed to support women during that time of the month. I was struggling with bloating, mood swings, and dry skin around my period and I know so many other women do too, so I asked ALTWELL if we could create something to help — and here it is! With the gummies, tincture, and facial serum, it includes the products you need to help feel more relaxed, ease menstrual discomfort, soothe skin, and feel more balanced.” Shop PMS Kit >>

SPORTS BALM
“An essential part of my self-care is moving my body every day, whether that’s yoga, hiking, or a workout in the Tone It Up app. One of the most important steps in my post-workout recovery routine is ALTWELL Sports Balm – it helps soothe my sore muscles and achy joints. I recently got back into running after many years, and the Sports Balm has been a lifesaver in relieving my soreness. Bonus: It also helps calm my skin, which is easily irritated by stress.” Shop Sports Balm >>

TINCTURE
“I love the tincture because it gives me complete control over my dosage. I add it to my coffee, tea, sparkling flavored water, or just supplement throughout the day with a dropperful under the tongue. It’s also a must-have for travel because it’s so easy to pack and take with you. When I was road tripping with my husband this year, we always had the tincture on hand, and we put it in our morning coffee no matter where we were.” Shop Tincture >>

GUMMIES
“Restful Sleep Gummies are a lifesaver! Nothing can replace a good night’s sleep, and when my stress levels are high, I have a gummy nightly. I wake up feeling rested, refreshed, and ready to take on the day. The only problem: They taste so delicious that my husband, Bobby, usually steals them when I’m not looking!” Shop Gummies >>