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Recognizing ALTWELL's Leaders on International Women's Day

Mar 5, 2021 by Allie Baker

Behind our products is a dedicated, tight-knit team who works hard to create the absolute best experience for you. Every member of our team shares the same mission — to bring wellness, balance, calm, and ease into your everyday life with natural solutions. This is our purpose, our WHY that drives everything we do. We are deeply passionate about your health journey. Every day, we get to brainstorm, innovate, and create products to help you feel your best. It’s the best job!

We’re also a family here at ALTWELL. The brand was founded by the Pickett family, who have been in the health, food, and beverage industry for generations. Now every team member is like family — and so are you, our ALTWELL community!

We want you to get to know us even better, so we’d like you to meet two essential members of the ALTWELL family:

NikkiNIKKI BROWN, CO-FOUNDER
Wellness is our family business, and it’s been a passion of mine. My father worked for his father at a health company in the 60s, and in the 80s, he got into sports nutrition. Our family founded the Muscle Milk brand of protein products in the late 90s, and we spent years innovating in the protein space to create best-tasting products. When we sold the company in 2014, we asked, “What’s next?” The answer came from close to home. My mom has had trouble sleeping for years, so my family was looking for more natural sleep alternatives for her. That led us to using and experimenting with CBD products, but we found that the consumer experience was really inconsistent. So we thought, “Let’s do it ourselves!” We knew we could bring high quality, consistency, and amazing taste into the CBD space — and that’s what we’ve done at ALTWELL.

 

Amy
AMY MCDONALD, CEO & PRESIDENT
My background and first love is science. I studied Microbiology and Biochemistry at Virginia Tech, and my scientific training taught me how to identify needs that aren’t being met and offer solutions at the same time which is incredibly powerful when creating new products. I made the leap from science to sales and marketing, and I've spent the past 30 years leading companies in the food and beverage industry. I most recently served as the president of a flavor company, so I know that taste is king when crafting new products. I’m so proud to pour my decades of scientific expertise and manufacturing experience into my role at ALTWELL.